TECNO Mobile

High-Impact Brand Awareness and Market Penetration Campaign

Project Objective: Implementation of an aggressive marketing strategy for the technology brand TECNO Mobile. The core objective was to achieve «Top-of-Mind» awareness and significantly boost brand recognition within the saturated smartphone market.

Delivered Solutions:

• Brand Loyalty Enhancement: Developing a communication strategy focused on customer retention and converting first-time buyers into long-term brand advocates.

• Market Share Conquest: Executing a competitive bridging strategy to shift consumer preference from rival brands to TECNO by highlighting innovative features and value.

• Urban Visual Dominance:

  • Premium Facade Branding: High-profile advertising on the facades of Kyiv’s premier shopping malls, Ocean Plaza and Gulliver, ensuring maximum exposure to high-traffic consumer hubs.

  • Transit Branding: Full-scale vehicle wrapping and public transport branding to ensure 360-degree city-wide visibility.

  • Outdoor Advertising (OOH): Strategic placement of large-format displays and billboards in key urban locations.

• Radio Placement: Launching nationwide radio campaigns to reinforce brand messaging and maintain high audio recall during peak commuting hours.